Collection: MILO
Michelle Loraine is the creative mind behind MILO by Michelle Loraine, a fashion brand and passion project launched in 2023. MILO empowers individuals to express their true selves in a world often driven by conformity. Celebrating individuality and the freedom to stand out, MILO creates bold, rebellious, and unique fashion statements and custom pieces. With so many textiles ending up in landfills each year, MILO is committed to reusing what’s already out there. The brand primarily transforms hard-worked corporate wear into vibrant streetwear that goes far beyond the office. It’s about embracing the story behind each garment and giving it a completely new life — the MILO way to celebrate diversity. Michelle is captivated by the beauty of diversity, both in people and fashion. She thrives on the uniqueness of every personality and finds endless inspiration in the raw authenticity of those who are truly themselves.